Owen Cooper Karl
Founder & CEO
The Mission
We are coffee lovers at our core and strive to bring the highest quality 100% USDA Organic and Fair Trade certified Arabica Coffee to your mornings. While this journey began with frustration with our coffee I never wanted to completely give it up. For all the extra anxiety, hours spent stuck in fight or flight writing emails at my desk, or avoiding that 2nd, 3rd, or maybe 4th cup of coffee before a big presentation, I could never shake the desire for a good hot cup. Something about munching down nootropic gummies during my morning commute or on a cold morning in camp just wasn't as satisfying as a cup of coffee, even if I knew the brain and nervous system benefits were there. Which is why we set out to brew the perfect cup of coffee, organic single source Arabica beans gently roasted and brewed by our friends at Mount Hagen Roastery. Mount Hagen is commited to 100% organic and free trade operations, supporting the international communities that support our daily endeavors.
FairTrade: Why We Insist
The history of coffee production is an ugly one filled with slavery and coercion, and sadly, human rights violations still plague the industry. Moreover, its annual value tops $150 billion, but less than 10% remains in countries that produce coffee. We refuse to conform, insisting that the benefits of coffee production reach the beginning of the supply chain. Almost 100 million people are involved in making coffee: farmers, harvesters, processors, transporters, and laborers. And millions of these people working for a living aren’t making one, suffering extreme poverty and hunger with no way out. Enter Mount Hagen. As the first instant coffee producer in the world to be organic and FairTrade certified, we prove that golden standards and respect can yield the highest quality product attainable. Every granule of our coffee was planted, cultivated, harvested, processed, and packaged by workers being paid fairly and respectably, by families thriving on the infrastructure we provide, and by communities learning the power of hope and a future
Our Farming Philosophy
For many, attaining organic and FreeTrade certification is a formidable challenge. But it’s only a natural extension of who we are, a post-script to our humble beginnings as biodynamic farming pioneers in an industry notorious for draining lush habitats of their resources. The biodynamic philosophy believes every organism can gain from and contribute to its ecosystem. So instead of taking advantage of plant or wildlife, an intimate relationship is developed with the environment and a system that brings vibrancy to its participants skillfully maintained. This is our method, our deeply held farming belief, and we extend our holistic, ethical approach to everything we do.
Why Endure Coffee is Special
Not only do we use the highest quality instant coffee you can find from fair trade certified farms, we take the time to roast our own beans here in the pacfic northwest before grinding them into fine micrgorunds, when combined with Mount Hagen instant, magic happens. Roasting and grinding these beans locally just before they go into every Endure Coffee package adds body, aroma, and taste to every cup.